{"id":586,"date":"2020-09-27T12:21:34","date_gmt":"2020-09-27T12:21:34","guid":{"rendered":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/?p=586"},"modified":"2020-09-27T14:35:33","modified_gmt":"2020-09-27T14:35:33","slug":"grafica-e-outdoor-il-marchio-del-sentiero-italia","status":"publish","type":"post","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2020\/09\/27\/grafica-e-outdoor-il-marchio-del-sentiero-italia\/","title":{"rendered":"Grafica e outdoor: il marchio del Sentiero Italia del CAI\/\/"},"content":{"rendered":"\n

Perch\u00e9 una bellissima realt\u00e0, quella del Sentiero Italia, deve essere rappresentata da un marchio progettato in modo cos\u00ec puerile e scolastico?<\/p>\n\n\n\n\n\n\n\n

Il Sentiero Italia \u00e8 un tracciato che percorre l’Italia in tutta la sua lunghezza, isole maggiori comprese; una bella cosa, no?
Indubbiamente s\u00ec, un bellissimo modo di scoprire e valorizzare la penisola e sensibilizzare la gente ai viaggi a piedi e al “turismo sostenibile”. \u00c8 stato voluto e progettato dal C.A.I., il Club Alpino Italiano<\/a>, massima autorit\u00e0 italiana nel campo dell’escursionismo e dell’alpinismo in Italia, fondato nel 1863 per volere di Quintino Sella. Se volete scoprire di pi\u00f9 sul Sentiero Italia dovete solo seguire questo link<\/a> e sperare che il server abbia voglia di servirvi i contenuti…<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Io qui, da grafico, vorrei spendere due parole sul marchio di Sentiero Italia.
Ve lo presento, eccolo qui:<\/p>\n\n\n\n

\"Sentiero
Il logo del Sentiero Italia<\/em> CAI<\/figcaption><\/figure><\/div>\n\n\n\n

Non voglio dare giudizi estetici, de gustibus non est disputandum<\/em>, ma analizzare brevemente i canoni progettuali di questa opera dell’ingegno dell’uomo.<\/p>\n\n\n\n

  • il marchio del CAI nel puntino della “i”: cos\u00ec minuscolo, in proporzione al logo SI che in piccoli formati sparisce completamente. Inoltre, a voler essere precisi, la “i” maiuscola NON HA il puntino.<\/li>
  • il cerchio che forma il suddetto puntino ha un riempimento azzurro pallido: perch\u00e9?<\/li>
  • le forme sottostanti, due semicerchi e un rettangolo, campiti coi colori della bandiera Italiana, non hanno nessuna grazia e nessun elemento che possa catturare l’attenzione. Inoltre per rendere visibile la lettera “i” (ovvero il rettangolo bianco) su sfondo bianco il grafico ha dovuto dare un contorno a tutti e quattro gli elementi, banalizzandoli ulteriormente.<\/li>
  • le suddette forme intendono, ovviamente, richiamare le lettere S e I, iniziali di Sentiero Italia. Ma perch\u00e9 “intrecciarle” in modo cos\u00ec puerile? Tanto valeva (anzi per me sarebbe stato meglio) affiancarle normalmente: SI.<\/li>
  • il logo, ovvero la scritta “Sentiero Italia CAI”, usa uno dei caratteri pi\u00f9 usati ed abusati del panorama grafico mondiale, l’Helvetica.
    Questo font, di per s\u00e9 ottimo, non rappresenta in nessun modo lo spirito del viaggio a piedi n\u00e9, tantomeno, come dice il nome (Confoederatio Helvetica<\/em> \u00e8 il nome latino della Svizzera) l’italianit\u00e0.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

    Perch\u00e9 una bellissima realt\u00e0, quella del Sentiero Italia, deve essere rappresentata da un marchio progettato in modo cos\u00ec puerile e scolastico?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,7],"tags":[33,34],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-grafica","category-outdoor","tag-marchio","tag-progettazione"],"yoast_head":"\nGrafica e outdoor: il marchio del Sentiero Italia del CAI\/\/ - Marco Salmoiraghi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2020\/09\/27\/grafica-e-outdoor-il-marchio-del-sentiero-italia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grafica e outdoor: il marchio del Sentiero Italia del CAI\/\/ - 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