{"id":6630,"date":"2025-09-09T09:43:14","date_gmt":"2025-09-09T09:43:14","guid":{"rendered":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/?p=6630"},"modified":"2025-12-04T15:05:17","modified_gmt":"2025-12-04T15:05:17","slug":"la-scuola-svizzera","status":"publish","type":"post","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2025\/09\/09\/la-scuola-svizzera\/","title":{"rendered":"La &#8220;Scuola Svizzera&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La &#8220;Scuola Svizzera&#8221; o <strong>Swiss Style<\/strong>, nata a Zurigo e Basilea negli anni \u201950 del XX secolo, ha come caratteristiche le <strong>griglie rigorose<\/strong> per organizzare lo spazio, la tipografia sans-serif (Helvetica, Univers, Akzidenz Grotesk\u2026) e un uso minimale del colore (spesso rosso, nero, bianco, grigio).<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Il primo obiettivo era la comunicazione chiara senza per\u00f2 dimenticare l&#8217;aspetto estetico.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:29.15587%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/4548317352_eb0bfed5aa_c.jpg?ssl=1\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/4548317352_eb0bfed5aa_c.jpg?strip=info&#038;w=568&#038;ssl=1 568w\" alt=\"\" data-height=\"800\" data-id=\"6921\" data-link=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2025\/09\/09\/la-scuola-svizzera\/4548317352_eb0bfed5aa_c\/\" data-url=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/4548317352_eb0bfed5aa_c.jpg\" data-width=\"568\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/4548317352_eb0bfed5aa_c.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:41.01118%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/IMG_0138_1024x-490309671.jpg?ssl=1\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/IMG_0138_1024x-490309671.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/IMG_0138_1024x-490309671.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/IMG_0138_1024x-490309671.jpg?strip=info&#038;w=1024&#038;ssl=1 1024w\" alt=\"\" data-height=\"1024\" data-id=\"6631\" data-link=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2025\/09\/09\/la-scuola-svizzera\/img_0138_1024x-490309671\/\" data-url=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/IMG_0138_1024x-490309671.jpg\" data-width=\"1024\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/IMG_0138_1024x-490309671.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:29.83295%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/grelha2.jpg?ssl=1\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/grelha2.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/grelha2.jpg?strip=info&#038;w=744&#038;ssl=1 744w\" alt=\"\" data-height=\"1024\" data-id=\"6919\" data-link=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2025\/09\/09\/la-scuola-svizzera\/grelha2\/\" data-url=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/grelha2.jpg\" data-width=\"744\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/grelha2.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:70.78491%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/JosefMuller-Brockmann_Destacada-1080x628-1-1024x595.jpg?ssl=1\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/JosefMuller-Brockmann_Destacada-1080x628-1-1024x595.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/JosefMuller-Brockmann_Destacada-1080x628-1-1024x595.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/JosefMuller-Brockmann_Destacada-1080x628-1-1024x595.jpg?strip=info&#038;w=1024&#038;ssl=1 1024w\" alt=\"\" data-height=\"628\" data-id=\"6924\" data-link=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2025\/09\/09\/la-scuola-svizzera\/josefmuller-brockmann_destacada-1080x628\/\" data-url=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/JosefMuller-Brockmann_Destacada-1080x628-1-1024x595.jpg\" data-width=\"1080\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/JosefMuller-Brockmann_Destacada-1080x628-1-1024x595.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:29.21509%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/brockmann_master-724x1024.jpg?ssl=1\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/brockmann_master-724x1024.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/brockmann_master-724x1024.jpg?strip=info&#038;w=724&#038;ssl=1 724w\" alt=\"\" data-height=\"2560\" data-id=\"6936\" data-link=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2025\/09\/09\/la-scuola-svizzera\/brockmann_master\/\" data-url=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/brockmann_master-724x1024.jpg\" data-width=\"1810\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/brockmann_master-724x1024.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Uno dei capostipiti della scuola svizzera su <strong>Josef M\u00fcller-Brockmann<\/strong>; i cardini del suo linguaggio, e anche di tutta la scuola svizzera, sono:<\/p>\n\n\n\n<ul style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px\" class=\"wp-block-list has-base-color has-accent-5-background-color has-text-color has-background has-link-color wp-elements-1\">\n<li><strong>Chiarezza <\/strong>\u2013 Informazioni presentate senza ambiguit\u00e0<\/li>\n\n\n\n<li><strong>Ordine <\/strong>\u2013 Organizzazione sistematica degli elementi<\/li>\n\n\n\n<li><strong>Funzionalit\u00e0 <\/strong>\u2013 Progettazione al servizio dello scopo<\/li>\n\n\n\n<li><strong>Universalit\u00e0 <\/strong>\u2013 Comunicazione che trascende le barriere linguistiche<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f0b6b26e wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-3a88641f wp-block-group-is-layout-flex\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top is-image-fill-element\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/11\/NYC-subway-2008-vignelli.jpg?resize=819%2C1024&#038;ssl=1\" alt=\"massimo vignelli - new york city subway diagram\" class=\"wp-image-2196 size-full\" style=\"object-position:0% 0%\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/11\/NYC-subway-2008-vignelli.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/11\/NYC-subway-2008-vignelli.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/11\/NYC-subway-2008-vignelli.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/11\/NYC-subway-2008-vignelli.jpg?resize=500%2C625&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/11\/NYC-subway-2008-vignelli.jpg?resize=800%2C1000&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/11\/NYC-subway-2008-vignelli.jpg?w=950&amp;ssl=1 950w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left is-style-default has-large-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">La forte enfasi sulla <strong>chiarezza<\/strong>, sull\u2019ordine e sull&#8217;efficacia della comunicazione visiva ne hanno decretato la longevit\u00e0: gli esempi di grafiche ispirate allo stile svizzero hanno continuato a ispirare i creativi e i tecnici anche negli anni successivi, un bellissimo esempio \u00e8 la mappa\/infografica della <strong>metropolitana di New York City<\/strong> progettata nel 1989 da Massimo Vignelli (ne ho parlato <a href=\"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2021\/11\/21\/la-mappa-della-metropolitana-di-new-york\/\">qui<\/a>).<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ancora oggi molti graphic designer creano poster e impaginati che si rifanno allo stile &#8220;svizzero&#8221;.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-base-color has-accent-5-background-color has-text-color has-background has-link-color wp-elements-2 is-layout-flex wp-container-core-columns-is-layout-dd4c0482 wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/basel-school-facilities.jpg?resize=1024%2C694&#038;ssl=1\" alt=\"\" class=\"wp-image-6938\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/basel-school-facilities.jpg?resize=1024%2C694&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/basel-school-facilities.jpg?resize=300%2C203&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/basel-school-facilities.jpg?resize=768%2C521&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/basel-school-facilities.jpg?resize=1536%2C1042&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/basel-school-facilities.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Negli <strong>anni \u201950<\/strong> il digitale non c&#8217;era ancora, si progettava su grandi tavoli di montaggio e i manufatti erano poster per mostre e musei, volantini, riviste. Era -quasi- tutto in Helvetica (il carattere tipografico, nato nel 1957, \u00e8 ancora oggi uno dei pi\u00f9 usati al mondo), bianco\/nero\/rosso, griglie rigide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/immagine.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"447\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/immagine.png?resize=377%2C447&#038;ssl=1\" alt=\"\" class=\"wp-image-6968\" style=\"width:224px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/immagine.png?w=377&amp;ssl=1 377w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/immagine.png?resize=253%2C300&amp;ssl=1 253w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nel <strong>2025<\/strong> i grafici creano poster digitali o fisici usando le stesse <em>regole formali<\/em> ma con nuove varianti: gradienti, 3D leggero, effetti glitch, ma sempre su struttura ordinata e orientati alla massima leggibilit\u00e0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/12\/scuola-svizzera.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"908\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/12\/scuola-svizzera.png?resize=710%2C908&#038;ssl=1\" alt=\"\" class=\"wp-image-6964\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/12\/scuola-svizzera.png?w=710&amp;ssl=1 710w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/12\/scuola-svizzera.png?resize=235%2C300&amp;ssl=1 235w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"885\" src=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/scuola-svizzera-anni2000.jpg?resize=1024%2C885&#038;ssl=1\" alt=\"\" class=\"wp-image-6940\" srcset=\"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/scuola-svizzera-anni2000.jpg?resize=1024%2C885&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/scuola-svizzera-anni2000.jpg?resize=300%2C259&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/scuola-svizzera-anni2000.jpg?resize=768%2C664&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/scuola-svizzera-anni2000.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Per approfondire, come al solito, suggerisco di partire da Wikipedia<br><a href=\"https:\/\/en.wikipedia.org\/wiki\/Swiss_Style_(design)\">https:\/\/en.wikipedia.org\/wiki\/Swiss_Style_(design)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La &#8220;Scuola Svizzera&#8221; o Swiss Style, nata a Zurigo e Basilea negli anni \u201950 del XX secolo, ha come caratteristiche le griglie rigorose per organizzare lo spazio, la tipografia sans-serif (Helvetica, Univers, Akzidenz Grotesk\u2026) e un uso minimale del colore (spesso rosso, nero, bianco, grigio).<\/p>\n","protected":false},"author":2,"featured_media":6941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[70,6,73],"tags":[60],"class_list":["post-6630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-grafica","category-tipografia","tag-poster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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Il nuovo - quotidiano fiorentino - anno 1975 Il carattere del logo \u00e8 il bellissimo \"Clearface\" disegnato nel 1905 da Morris Fuller Benton e tuttora disponibile per il download.Nel logo\u2026","rel":"","context":"In &quot;grafica&quot;","block_context":{"text":"grafica","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/category\/grafica\/"},"img":{"alt_text":"analisi carattere tipografico - tipografia da manuale","src":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/01\/clearface-il-nuovo.jpg?fit=499%2C209&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1947,"url":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2021\/10\/13\/type-foundry-da-seguire\/","url_meta":{"origin":6630,"position":1},"title":"Type foundry da seguire\/\/","author":"Marco","date":"13 Ottobre 2021","format":false,"excerpt":"Da quando il Signor Gutemberg \u2014qui sopra\u2014 ha introdotto in Europa la stampa a caratteri mobili (1454) inventata dal cinese Bi Sheng circa 400 anni prima, sono cambiate tante cose. Alcune Type foundry da seguire. La tipografia moderna intesa come riproduzione in serie di libri e altri manufatti scritti \u00e8\u2026","rel":"","context":"In &quot;creativit\u00e0&quot;","block_context":{"text":"creativit\u00e0","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/category\/creativita\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/10\/Gutenberg.jpg?fit=944%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/10\/Gutenberg.jpg?fit=944%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/10\/Gutenberg.jpg?fit=944%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2021\/10\/Gutenberg.jpg?fit=944%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3113,"url":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2022\/12\/05\/peristyle-hoefler-co\/","url_meta":{"origin":6630,"position":2},"title":"Peristyle &#8211; Hoefler &#038; Co. &#8211; a DISPLAY typeface","author":"Marco","date":"5 Dicembre 2022","format":false,"excerpt":"I caratteri detti display funzionano bene in grandi dimensioni e sono adatti per i titoli. Peristyle \u00e8 un carattere display e condensed ovvero con proporzioni che lo rendono alto e stretto; progettato in sei pesi diversi permette di creare titoli e sottotitoli ben leggibili e molto attraenti.C'\u00e8 anche una variante\u2026","rel":"","context":"In &quot;grafica&quot;","block_context":{"text":"grafica","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/category\/grafica\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/12\/peristyle-hoefler-co-1.jpg?fit=1200%2C484&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/12\/peristyle-hoefler-co-1.jpg?fit=1200%2C484&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/12\/peristyle-hoefler-co-1.jpg?fit=1200%2C484&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/12\/peristyle-hoefler-co-1.jpg?fit=1200%2C484&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/12\/peristyle-hoefler-co-1.jpg?fit=1200%2C484&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4564,"url":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2024\/07\/02\/herb-lubalin-il-grafico-di-avant-garde-magazine\/","url_meta":{"origin":6630,"position":3},"title":"Miti: Herb Lubalin e Avant Garde\/\/","author":"Marco","date":"2 Luglio 2024","format":false,"excerpt":"Il grafico \u00e8 un progettista di comunicazione, di comunicazione visiva, per immagini o scritta. Alla base di tutto c'\u00e8 (quasi sempre) la parola che \u00e8 definita dal suo significato e dalla sua \"forma\". La forma delle parole \u00e8 definita dal carattere tipografico che ha una grande importanza e quando \u00e8\u2026","rel":"","context":"In &quot;design&quot;","block_context":{"text":"design","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/category\/design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2024\/07\/avant-garde-logo.png?fit=980%2C605&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2024\/07\/avant-garde-logo.png?fit=980%2C605&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2024\/07\/avant-garde-logo.png?fit=980%2C605&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2024\/07\/avant-garde-logo.png?fit=980%2C605&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3061,"url":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2022\/11\/06\/n27-da-atipo-foundry\/","url_meta":{"origin":6630,"position":4},"title":"N27 da Atipo foundry","author":"Marco","date":"6 Novembre 2022","format":false,"excerpt":"Atipo foundry \u00e8 uno studio di design spagnolo creatore del carattere N27, che loro definiscono come \u201cThe first one avant-grotesk font family\u201d. Atipo foundry \u00e8 uno studio di design spagnolo. Tra i vari progetti e i vari caratteri creati ho trovato questo N27 che a mio avviso \u00e8 versatile, moderno\u2026","rel":"","context":"In &quot;design&quot;","block_context":{"text":"design","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/category\/design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/11\/N27-preview.png?fit=1004%2C300&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/11\/N27-preview.png?fit=1004%2C300&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/11\/N27-preview.png?fit=1004%2C300&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2022\/11\/N27-preview.png?fit=1004%2C300&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5819,"url":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/2025\/05\/09\/il-la-rivista-piu-bella-del-mondo\/","url_meta":{"origin":6630,"position":5},"title":"IL &#8211; la rivista pi\u00f9 bella del mondo","author":"Marco","date":"9 Maggio 2025","format":false,"excerpt":"IL \u2013 Intelligence in Lifestyle era il mensile \"maschile\" di nuova concezione del Sole 24 Ore, centrato sugli avvenimenti internazionali, i protagonisti del cambiamento e l'attualit\u00e0 come chiave di comprensione del lifestyle globale. Il primo numero usc\u00ec il 19 settembre 2008. Era diretto da Christian Rocca (direttore responsabile) con Francesco\u2026","rel":"","context":"In &quot;grafica&quot;","block_context":{"text":"grafica","link":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/category\/grafica\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/05\/il-magazine-1.jpg?fit=830%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/05\/il-magazine-1.jpg?fit=830%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/05\/il-magazine-1.jpg?fit=830%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/05\/il-magazine-1.jpg?fit=830%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.marcosalmoiraghi.eu\/sandbox\/wp-content\/uploads\/2025\/09\/scuola-svizzera-anni2000-2.jpg?fit=1140%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/posts\/6630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/comments?post=6630"}],"version-history":[{"count":30,"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/posts\/6630\/revisions"}],"predecessor-version":[{"id":6984,"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/posts\/6630\/revisions\/6984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/media\/6941"}],"wp:attachment":[{"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/media?parent=6630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/categories?post=6630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marcosalmoiraghi.eu\/sandbox\/wp-json\/wp\/v2\/tags?post=6630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}